10+ Shopify Meta Description Examples to Boost your Website’s Rankings

Meta descriptions are an essential aspect of search engine optimization (SEO) that provide a brief summary of a web page’s content and encourage users to click through to the website. In this article, we compile 10+ Shopify Meta Description Examples for you to set and forget. Plus, some tips to write an effective meta description.

What is a Shopify meta description?

Before going through Shopify Meta Description Examples, let’s clarify what meta description is. A meta description is a short piece of text that summarizes the content of a web page. It appears on the search engine results page (SERP) beneath the title tag and the URL, providing a brief preview of what the page is about.

The main purpose of a meta description is to give users a quick summary of what they can expect to find on the page and to encourage them to click through to the website. A well-written meta description can help improve a website’s click-through rate from search engine results, as it can give users an idea of the relevance and value of the page’s content.

The following is an example  of a meta description on a search engine results page (SERP):

The search term matching words in the description are displayed in bold. The end goal is to influence and persuade the searcher to visit your website by providing a compelling and enticing meta description.

How to write a good Shopify meta description

1. Make it unique

Creating a unique meta description differentiates your page from other pages in search engine results. A unique meta description provides a concise summary of the content on the page and highlights its value to the user.

Using the same meta description for multiple pages can lead to duplicate content, harming your website’s search engine rankings. Search engines may view duplicate content as low-quality or spammy and may penalize your website accordingly.

2. Keep it at optimal length

Search engines typically display meta descriptions up to 160 characters in length. Keeping your meta description at an optimal length ensures that the full description is displayed in search engine results without being truncated.

A meta description that is too long can be overwhelming and may not provide clear and concise information to the user. This can lead to a negative user experience, resulting in a higher bounce rate and lower engagement with the page.

3. Add a call to action

A CTA encourages users to take action, such as clicking through to your website or reading more about your product or service. By including a compelling CTA in your meta description, you can increase the likelihood that users will click through to your website.

By including a CTA in your meta description, you provide clear direction to the user about what action they should take next. This can help users understand the purpose of your website and what they can expect to find there.

4. Use your target keyword

When a user performs a search, search engines look for pages that match the user’s search query. By including your target keyword in your meta description, you can improve the relevance of your page to the user’s search query and increase your page’s visibility in search engine results.

How to update Shopify meta description

To update the meta description for a page on your Shopify store, follow these steps:

• Log in to your Shopify admin panel and navigate to the page whose meta description you want to update. This could be a product page, collection page, or another type of page.
• Click on the “Edit website SEO” button located near the top of the page, in the section labeled “Search engine listing preview.”
• In the Search Engine listing, you’ll see a field labeled “Meta description.” This is where you can update the meta description for the page.

• Enter your new meta description in the field. Make sure it is unique, at an optimal length, includes a call to action, and uses your target keyword or phrase.
• Click on the “Save” button to update the meta description.
• Repeat this process for any other pages on your Shopify store whose meta descriptions you want to update.

Note: It may take some time for search engines to update their index and reflect the changes you’ve made to your meta descriptions. Be patient and continue to monitor your search engine rankings over time to see if the updates have had an impact.

Bulk update Shopify meta description

Updating meta descriptions manually on Shopify is a simple process. However, if you have a large number of products, manually updating each meta description is not feasible. You will then consider using an app like SearchPie to bulk update them.

his recommended approach will help you save time and ensure that all of your important pages have unique and optimized meta descriptions.

Shopify meta description examples

Here are a few Shopify meta description examples that we will see if they’re good to learn or need to improve. 

Shopify meta description examples for fashion 

1. American Eagle

What’s good:

• Include the target keywords: Mom jeans
• Include short product details for customers: high-waisted design, relaxed fit,…

What can be improved:

• Meta description needs to be shorter and truncated by Google, thus missing important information.

2. Nike

What’s good:

• Short and sharp
• Include the target keyword: running shoes
• Include call-to-action: shop…at Nike.com

3. ASOS

What’s good:

• Include the target keyword: party dress
• Include product categories: birthday dresses, cocktail gowns,…
• The description has the right length

4. Macy’s

What’s good:

• Good benefits for customers: Free shipping
• Include the target keyword: men suit
• Include product categories: classic, slim,…

What can be improved:

• The length of the description should be shorter
• Add call-to-action

5. Target

What’s good:

• Include target keyword: backpack
• Include product categories: for school, outdoor adventure,…
• Additional benefits: freeship

What can be improved:

• Better call-to-action: 

Shopify meta description examples for Home & Decor

1. AtHome

What’s good:

• Include target keyword: home decor
• The description shows a huge selection for customers: every style and budget…
• The description length is great
• Cool call-to-action 

2. Yankee Candle

What’s good:

• Include the targeted keyword: Scented candles
• Include short product details: Size, style, for ourdoor, indoor,…

What can be improved:

• Add call-to-action
• Optimize the description length to avoid being cut from Google. 

3. IKEA

What’s good:

• Include the targeted keyword: sofa

What can be improved:

• Add call-to-action
• Optimize the description length to avoid being cut from Google
• Add short product details, for example, size, color, categories,…

Shopify meta description examples for other things

1. Paula’s Choice

What’s good:

• Include the targeted keyword: BHA
• Short information for customers to understand products

What can be improved:

• Add call-to-action
• Optimize the description length to avoid being cut from Google. 

2. REI

What’s good:

• Included the targeted keyword: road bike
• Additional benefits for customers: Free shipping, guarantee
• The description length is great

What can be improved

• Better call-to-action

3. VaporDNA

What’s good:

• Include the targeted keyword: Vape kits
• Short information about products
• The description length is great

What can be improved:

• Add call-to-action

Conclusion

By following these tips and the best Shopify meta description examples, you can create a meta description that effectively communicates the value of your website’s content and encourages users to click through to learn more. 

A well-crafted meta description can help improve your website’s visibility and attract more traffic from search engine results, ultimately leading to more conversions and success.