New Schemas Unlocked: Utilize Your Shopify Store’s Visibility
In today’s competing E-commerce landscape, the race to the 1st ranking position title is getting more and more competitive among store owners. As long as technology keeps emerging, just only one tool is insufficient to enhance your website’s performance on Google to attract more customers visiting your online store. Furthermore, Google Algorithm requires a lot of attention and continuous optimization to help your Shopify store rank higher on Search Engine Result Pages (SERP). By utilizing comprehensive SEO elements, you may improve your web’s visibility, drive more traffic and have higher chances of converting web visitors into customers.
Among the SEO techniques used to improve website SEO, schemas are one of the most effective methodologies to help your store attract more potential customers and get more organic visits. However, utilizing basic schemas is not enough to promote your store organically on Google. Therefore, you need more advanced schematic features such as SearchPie’s Images and Delivery & Returns schemas to make your website more appealing and rank on top positions on SERP.
Image Schema: A Visual Boost for Your Shopify Store:
Image schema helps search engines understand the content of your product images. By implementing image schema, you can provide search engines with detailed information about your images, such as the image caption, description, and focus keyword. This can lead to increased visibility in image search results and improved click-through rates up to 20-40%.
How to implement Image Schema to your Shopify store?
There are two ways to add Image schema to your website:
- How to add Image schema with Manual coding (For Developers)
This method requires you be experienced in programming. Here’s what you need to do:
- Access your Shopify store’s theme files: Navigate to Online Store > Themes > Actions > Edit Code.
- Locate the right .liquid template: This is typically the product template (product-template.liquid or similar).
- Create schema markup using the JSON-LD format: Structure your image schema data in JSON-LD format. You can use online tools or write it manually.
- Validate your schema markup: Use Google’s Structured Data Testing Tool to ensure your markup is correct.
- Add the schema into the correct Liquid template: Paste the generated JSON-LD code within the desired section of your product template.
Nevertheless, you can use this resource for more information on this schema structure at https://schema.org/image to customize your own Image schemas.
- How to add Image schema using SearchPie App (For non-tech users):
Using SearchPie is a perfect option for those who are not familiar with coding as all you have to do is to enable ONE button on the screen. In short, with just one click, our powerful and advanced will automatically navigate throughout your website, choose maximum 3 images from each of your product page and make it appear on SERP!
Here’s what you need to do:
- Open SearchPie App on your Shopify Admin
- Click on Google Booster on the Menu Bar
- Choose Schema and Snippets
- Click on Product and enable the Button
And that’s how you make your product shine in the image search! Also, don’t forget to activate other schema and rich snippets SearchPie provides you such as Breadcrumbs, Collection, Blog & Blog Post to help you website rank higher on Google!
Delivery & Returns Schemas: A Must-Have for Shopify Stores
Delivery and returns information is crucial for online shoppers. By providing clear and accessible delivery and returns details, you can build trust with customers and reduce shopping cart abandonment. Moreover, the Delivery & Returns schema allows you to share this information with search engines in a structured format, improving your store’s credibility and search rankings.
Two ways to implement Delivery & Returns schemas to your store:
- How to add Delivery & Returns schemas with Manual coding (For Developers)
This process requires an experienced developers to implement the schema markup directly into the code of your website. As a result, it ensures that search engines can easily read and display your delivery and returns information in search results.
In addition, for more information on this schema structure, view https://schema.org/Intangible to customize your own Image schemas.
- Using SearchPie to implement Delivery & Returns schemas (For non-tech users):
Our Shopify SEO app simplifies the process of implementing delivery & returns schema. You can easily input your shipping and return policies, and our app will generate the necessary code for you. This will not only enhance the customer experience but also boost your store’s SEO.
Here’s what you need to do:
- Open SearchPie App on your Shopify Admin
- Click on Google Booster on the Menu Bar
- Choose Schema and Snippets:
- Click on Delivery & Returns and enable the Button:
- Fill required data in the boxes to update your Delivery & Returns:
Conclusion:
In conclusion, adding Images and Delivery & Returns schema will be a game-changing SEO strategy for your Shopify store in the raking race to top positions on Google’s search engine result page. Besides these two amazing features, we also recommend you to install SearchPie – our ultimate SEO plug-in to utilize your store On-page and Off-page SEO. With SearchPie, we will take your website onto the next level of SEO with the hands and experiences of our expert teams. Sign up for a free trial today and start boosting your website’s ranking and sales!
