How To Promote Your Blog: 3 Proven Ways To Get Maximum Results 

According to the report, in 2024, 90% of businesses have a blog, with 91% of B2B and 86% of B2C companies participating, suggesting a strong trend towards the necessity of blogs for enhancing visibility, engagement, and industry authority. So, find out how to promote your blog is essential for all business owner.

Let’s take a look at what a blog is and why do you promote it?

What is a blog and why do you need to promote it?

Blogs are a type of regularly updated websites that provide insight into a specific topic. The term “blog” comes from merging the words “web” and “log.” Originally, blogs served as online diaries for people to share their daily lives. Over time, they’ve evolved into valuable platforms for both individuals and businesses to share updates and ideas. 

Promoting your blog is essential because it helps increase visibility, attract more readers, and the final purpose is to make money. 

Without promotion, even the most well-written content might go unnoticed. By actively sharing your blog, you can build a community, engage with your target audience, and establish yourself as an authority in your niche. 

Additionally, promoting your blog can lead to more opportunities, such as collaborations, partnerships, or even monetization, helping you achieve both personal and professional goals.

What to do before you start promoting your blog

Before spreading your blog, there are 3 things you need to get right first. 

It’s very important to lay a solid foundation to ensure that you’re ready for a wider audience. Make sure that your blog infrastructure comes with a reliable website and it can handle your traffic without interuption.

Make sure that your blog loads quickly on both desktop and mobile devices. Blog visitors expect your page to load in two seconds or less, so if yours is slow, you could be losing potential readers. To improve your page’s speed, consider using a content delivery network(CDN), JavaScript; or using support from some tools like: SearchPie, Google PageSpeed Insights.

Moreover, enhancing your page with content, visibility is a good idea to improve User Experience (UX). When it comes to content promotion, user experience (UX) is crucial since, regardless of how good your content is, visitors will only stay around if they find the experience enjoyable.

How to Promote Your Blog Effectively

There are many ways to find answers for how to promote your blog, this article will categorize ways by target channel.

How to promote your blog on SEO web

If you want blog visitors to find you, then SEO should be a priority.  If search engines cannot index your blog, then all those efforts in writing quality content will be useless. 

SEO means standing out your unique selling point (USP) with relevant keywords in titles and meta descriptions. This helps Google understand your content( even image ) so it can properly rank high in search engine results pages (SERPs).

1.Keyword research

Keyword research is one of the most vital parts of SEO. Put yourself in the customer’s position to guess what terms or phrases would your target client research. Or to optimize more effectively, you can use tools such as Google Adword Keyword Planner, Search Pie that can provide helpful data about keyword popularity in your industry. 

The general instruction below provides an overview for you:

1.  Google Adword Keyword Planner

Google’s Keyword Planner is a keyword research tool on the Google Ads platform. It can tell you what search terms people use in Google, how popular these terms are, and how much they might cost to advertise on.

To research keywords on Google Ads, you have to possess an account and explore your words.

2. SearchPie for Shopify

SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.

How to use SearchPie’s Keyword Research Tool ?

1: Click on SEO Tags & Contents on your SearchPie’s menu bar.

2: Click on Keyword Research and choose Keyword Explorer.

3: Enter the keywords you wish to research and analyze the displayed results.

4: Analyze and choose the keywords displayed to promote your blog.

Other functions relevant to keyword research is Keyword Audit, and Position Tracking helps you enhance your keyword ranking’s quality.

2.  Other SEO On-page elements

1. Meta Title & Meta Description

These are snippets of text that appear in search engine results pages (SERPs). Make sure they are clear, concise, and include your target keyword.

2. URL control

URl includes Internal Link and External Link. They are an essential part of website navigation and structure, helping users and search engines navigate through the various pages and content on a website. 

3. Site Speed

To increase site speed, bloggers can consider using Instant Page, Mobile visibility, and compress images.

And if you want to facilitate these elements faster, you can use some tools below:

1. Shopify app – SearchPie

          SearchPie provides users with all functions needed to SEO on page. 

The features are on the left of SearchPie interface design.

Access and explore for your new journey

2. Google Search Console

Google Search Console (GSC) is a VERY powerful free SEO tool.

Search Console is designed to help you track your site’s performance in Google search. It provides useful features like research keywords, submit the sitemap, see web score, and fix website errors to solve problem “how to promote your blog”.

How to promote your blog on social media

The most effective approach to promote your blog to a broad audience is through social media promotion. Currently, over 3 billion people utilize social media platforms like Facebook, Twitter, Pinterest, etc.

Here are some effective strategies:

1. Share New Blog Posts: Post links to your latest blog articles with catchy captions on your social media accounts. Include eye-catching visuals or relevant images to draw attention.
2. Engage with Your Audience: Respond to comments, ask questions, and encourage conversations around your blog topics. This builds a sense of community and keeps readers engaged.
3. Collaborate with Influencers or Bloggers: Partner with others in your niche to promote each other’s content. This exposes your blog to a wider, interested audience.
4. Use Stories and Reels: On platforms like Instagram or Facebook, share behind-the-scenes content, quick tips, or interesting tidbits related to your blog through Stories or Reels. These are more interactive and can grab attention quickly.
5. Join and Share in Relevant Groups: Join Facebook groups or LinkedIn communities related to your blog’s niche and share your content where it adds value. Avoid spamming and focus on meaningful contributions.

How to Promote Your Blog Through Paid Advertising

There are many ways to promote your blog for free, but paid promotion can also be an effective strategy, especially if you want to reach a larger audience or get results in a short time.

1. Google Advertising

Google Ads allow you to reach potential readers through Google search results page. By focusing your ads on the target audience, you can reach the people most likely to be interested in your blog. The amount of your cost based on clicks because Google Ads is a pay-per-click (PPC) advertising platform.

2. Influencer partnerships

Influencers already have a strong relationship with their audience. As a blogger, you can seek out influencers who have the same area with your content blog.

Partnering with influencers can be a cost-effective way to promote your blog. 

3. Social media advertising

If you are a newbie on building up your own social media, or you don’t have enough followers, you can consider investing money into social media advertising. Here are the most popular social media advertising platforms to help you decide which is best for promoting your blog.

• Instagram: Instagram Ads allow you to reach a young, visually-driven audience through posts, reels. 
• Facebook: Facebook Ads is one of the most popular social media advertising platforms, you can use Facebook Ads to reach demographics, locations and interests.
• LinkedIn: LinkedIn is a useful platform for advertising blogs because it allows you to target people based on their job titles and their interests.

Conclusion

Blog promotion is a crucial part of a money-making blog. And finding the suitable solution for “how to promote your blog” will help enhance this crucial part. There are many different ways to promote your blog, from optimizing your page to paid advertising on platforms. Choosing the right method can help your blog reach the highest potential.