How to Improve Rankings for Ranked Keywords in The Middle Level?
What is keyword ranking and ranked keyword?
Keyword ranking in SEO refers to the position your webpage holds in search engine results for a specific search term. Most websites have multiple keyword rankings because they rank for many search terms on different pages.
Keyword ranking is important because higher ranking pages get more organic traffic. It’s the reason why 75.1% of all clicks go to the top three organic results and 31.7% of clicks go to the top-ranking page.
What about ranked keywords? While they are closely related concepts in the field of SEO, they represent slightly different aspects of a website’s search engine performance.
Ranked keywords are search terms for which your website appears in the search engine results pages ( SERPs). In other words, it’s a keyword that your website has been optimized for and ranked fir in the search engine results.
When someone searches for a ranked keyword, your website will likely appear among the top results, increasing your visibility and potential for attracting new visitors.
How to increase the rank of your ranked keywords?
Step 1: Understand your current Google rankings
You have multiple ranked keywords with many search terms on different topics. And to optimize keyword ranking, you have to determine what its position is.
You can do this manually by entering your target keywords into Google (assuming incognito mode to prevent your personal search history from affecting the results)
The second way is more insightful and efficient. Use tools such as Google Search Console, SearchPie, Ahrefs to search keywords. Sort it ascending, and choose the keywords you want to improve their rank( prefer position 5-20).
Step 2: Improve your information with meta and image
To optimize your data, you need to improve your meta title and meta description more enticingly, research and understand what customers intend to search on search engines. To support this process you also can use tools for search keywords to know the search volume.
Add images and featured images to optimize your page, especially you need to add proper alt tags. It helps Google to understand your information better to increase your search rankings.
Step 3: Add proper links
Using external links show Google how your content relates to other pages. By adding more value to your readers so they can learn more on the topic. Moreover, integrating proper external links into your website which helps build relationships with other sites, can lead to exposure traffic and backlinks.
With internal links, you can improve the user experience and navigation on your site. Especially, it can boost the relevance and authority of your pages for specific keywords.
Step 4: Make content skimmable
To enhance ranks of ranked keywords, you also need to improve your content to make it easy to skim and read quickly. You can consider removing or shortening large paragraphs, and prioritize using the sentences with simple structure. Adding more headings and subheadings is also a useful way to make your content skimmable.
Step 5 : Optimize featured snippets
If you don’t know what featured snippets are, search your keyword on Google and look at featured snippets.
It’s a special box that appears at the top of Google’s search results in order to quickly answer a searcher’s query.
Step 6: Optimize for Mobile and Speed optimization
Recently, more than a half of people use mobile phones, so optimizing your page for mobile is very essential.
Step 7: Publish & track ranking
The final step in every change is to track the results and make improvements. After publishing your changes, you need to track the keyword’s ranking in the next 30-60 days and keep improvements if necessary.
Top 3 keyword ranking tools to facilitate your process
There are many tools to enhance the ranks of your ranked keywords. To get the best results, integrating all components with only one tool is worthy of consideration.
Google Search Console
Search Console is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.
Ahrefs
Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. With Keywords Explorer, you can access in-depth metrics on any keyword and help you generate meaningful keyword ideas.
Searchie
SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.And you can use Keyword Research Tool without payment.
SearchPie will help your page improve content, image with alt tags, page speed,… with the final purpose is to improve the ranks of your ranked keywords.
Read more about SearchPie’s guide on SEO checklist for blogpost HERE
Conclusion
Increasing the rank of your ranked keywords is a cornerstone of successful search engine optimization (SEO) strategies. By understanding and targeting relevant ranked keywords, you can significantly improve your ranked keywords and attract more organic traffic.
