Shopify Favicon Mastery: Boost Your Store’s Branding

What is a Favicon?

A favicon is a 16×16 pixel icon that appears next to web page titles in browser tabs and in other place across the web like browser history, search engine results pages (SERPs). 

Here is the example of how a favicon shown in the browser tabs:

shopify favicon

The term “favicon” is derived from “favorite” and “icon”, symbolizing a brand or website’s representation. While the favicon  distinct from a logo, it sometimes overlaps with it.

The Role of Favicons in Shopify SEO

A favicon may contribute to a website’s search engine optimization (SEO). Some search engines, including Google, may consider the presence of a favicon as an indicator of a well-maintained and reputable website. This could influence search result rankings, potentially enhancing visibility and increasing organic traffic to a Shopify store.

A favicon is an integral component of a store’s branding strategy. It facilitates user identification of the website and promotes association with the brand. Using a logo or a distinct symbol as the favicon can enhance brand visibility and ensure a uniform visual presentation across various platforms and devices.

Additionally, a favicon enhance user navigation and assists in distinguishing your website. In situations where users have numerous tabs open, a favicon serves as a visual reference, streamlining the process of locating your website. This optimizes the user experience and can potentially increase the duration of user visits to your store.

Furthermore, considering the growing focus on mobile optimization in search engine algorithms, an effective favicon can contribute to improving your website’s mobile user experience. Consequently, this might have a positive impact on your mobile search rankings.

Example of the a favicon of Shopify on mobile search results:

shopify favicon seo

The Technical Aspects of Favicons

Create a Favicon

To add a favicon to your webiste, begin by designing one. Favicons are often saved as .ico format, but PNG and GIF formats are also acceptable. Online tools like and RealFaviconGenerator can assist in creating and converting images to the appropriate favicon formats.

Here is an example of the favicon creation steps with that you can consider: 

Add a favicon in HTML 

Adding a favicon to your HTML file is a straightforward process. Here’s how to do it step by step that you can follow easily:

Use a program (like an FTP client) or your website’s built-in tool to add the favicon file to the main folder of your website. This is usually the same place where your website’s main page (like index.html or index.php) is saved

<link rel=”icon” href=”favicon.ico” type=”image/x-icon”>

Note: If your favicon file has a different name or is located in a different directory, adjust the href value accordingly.

By following these steps, you should successfully add a favicon to your website, enhancing its professional appearance and brand identity. 

SEO Best Practices for Favicons

Favicon is a concise, crucial visual element. It should be both straightforward and easily identifiable for your target audience. A favicon’s ability to create a memorable impact is pivotal as it aids users in subsequent brand recognition.

Below are guidelines to assist in producing an optimal favicon.

The default favicon from Google

shopify favicon searchpie

How to Add a Favicon on Shopify

You can add a favicon on your Shopify Store in various devices by following the steps below

 On desktop:

On Iphone:

On Android:

We hope this article can help you have a better understanding of what a favicon is, best practices for a favicon and how to create and add this to your website. 

Although a favicon doesn’t have a direct impact on a website’s SEO, having a favicon can contribute to a better user experience and possibly slightly influence some trust metrics with search engines. If you would like to improve your website’s SEO in an easy way, you can go to to help you with this. 

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