The Ultimate Guide To Scale Your Business with SEO

With statistics showing 70% startups finding it hard to scale their business, it is easy to go wrong. And they have to define how to scale your business. If you’re new to this and want to take your business to the next level, we’ve got a great article full of tips focusing on SEO to help you get started right away.

What does it mean to scale your business?

Scaling a business refers to growing a company in terms of revenue, profitability, and size. It can be accomplished in many ways, including by expanding into new markets, increasing the range of products, or raising operational efficiency.

There are many ways to scale your business such as expanding your market research, optimize operations, seek new partnerships,etc. And in this topic, we focus on how to scale your business with SEO strategies.

What is SEO and how does SEO scale your business ?

SEO stands for “search engine optimization”. In simple terms, SEO refers to the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

Products you sell.
Services you provide.
Information on topics in which you show your expertise or experience.

To scale your business, this post is going to highlight a couple that we think are worth mentioning below:

Scaling with Cost

SEO can help you cut down on costs of advertising like paid search. With paid search & paid social, you have to pay for each click your website receives, but SEO can be used as an effective way to pull your advertising budget without the steady increase in advertising spending.

It doesn’t mean that SEO doesn’t have any cost. In fact, SEO is also an investment, free or paid based on your need. Therefore, you need to consider the true costs and expenses of all processes in business. There are some activities you can improve with SEO:

Content strategy development
Visibility interface
Keyword research and incorporating into content
Website analysis & reporting

Scaling with Time & Effort

Although the SEO process can require investing the time and effort upfront at the initial stage, it’s much easier to manage. To make it even easier, you need to have the right tools in place to track and improve your website’s SEO.

Building processes and automation around these key areas will decrease the amount of time for management activities:

Content strategy
SEO audits
Website health

Scaling with Visibility and Reach

One of the main reasons SEO is considered is to increase visibility. SEO helps your business get seen more often. When people search for things related to your company, you’re more likely to show up. This helps people know about your brand. Even if they don’t click on your listing right away, they’ll remember seeing it. This can be helpful for getting your brand known to more people.

Moreover, SEO can attract highly targeted traffic to your website, meaning visitors who are more likely to convert into customers.

Scaling with Brand Authority

A website that ranks well on search engines is often perceived as more trustworthy and authoritative. When users see a website consistently appear at the top of search results for relevant keywords, they tend to associate it with quality, expertise, and reliability. This perception can significantly influence their decision-making process and increase their likelihood of engaging with the business.

Scaling with Enhancing User Experience

A well-optimized website with SEO will have a user-friendly interface, high speed that can lead to higher user engagement.

Common mistakes when using SEO to scale your business

While SEO can be a powerful tool to scale your business, it’s important to avoid common mistakes that can hinder your progress. Here are some key mistakes to watch out for:

Keyword Stuffing

Keywords are very important for a SEO article, but using it in the wrong way will be a big mistake.

Overusing keywords can be penalized by search engines, leading to lower rankings.

To avoid this mistake, you can spend more time on researching and evaluating keywords. Researching is always the first step in any development process to facilitate the implementation of how to scale your business.

Neglecting User Experience

A slow, difficult-to-navigate website can negatively impact on user experience and search engine rankings.

You can use tools to enhance your website’s speed and interface.

There are many tools to facilitate your process understanding of how to scale your business with SEO such as Google Search Console, Ahrefs, and SearchPie for Shopify.

With SearchPie we provide a comprehensive solution of optimizing SEO websites.

SearchPie will minimize the risk of errors relevant to keyword, interface, etc by using our features like Keyword Research, Google Authority, Site Speed.