Mastering Meta Title in Shopify: A Comprehensive Guide

What is a Meta Title?

A meta title, also known as a title tag, is a brief HTML element that summarizes the content of a web page. It is displayed in search engine results pages (SERPs) as the headline for each result, and also in the browser tab for the page.

Importance of Meta Titles in SEO For Shopify Stores

Meta titles are important for SEO in general, but they are especially important for Shopify stores. This is because Shopify stores rely heavily on search traffic to attract customers.

A well-optimized meta title can help your Shopify store rank higher in search engine results pages (SERPs), which can lead to more traffic and sales. Additionally, a well-written meta title can entice users to click on your listing in the SERPs, which can further improve your click-through rate (CTR).

Here are some specific benefits of having well-optimized meta titles for your Shopify store:

Best Practices for Writing Meta Titles For Shopify Websites

Here are some best practices for writing meta titles for Shopify stores:

Here are some examples of good meta titles for Shopify stores:

In addition to the above best practices, here are some other tips for writing meta titles for Shopify stores:

By following these tips, you can write meta titles that will help your Shopify store rank higher in SERPs and attract more customers.

Shopify Tools to Optimize Meta Titles

  1. Go to your Shopify admin panel and click Online Store under Sales Channels on the left side.
  2. Click on the Preferences tab.
meta title
  1. You can see there are two fields the Search engine listing section.
  2. In the Title field, enter a descriptive title for your homepage. This title is shown as a link in search engine results.
seo title
  1. Click Save
shopify seo title
  1. Go to your Shopify admin panel and click Products.
  2. Select the product you want to edit by clicking on its title.
title seo
  1. Scroll down to the Search engine listing preview section.
  2. Click Edit product SEO.
page title
  1. In the Page title field, enter a descriptive title for your product. This title is shown as a link in search engine results.
  2. Click Save
meta titles

SearchPie: SEO Booster & Speed is a powerful and user-friendly app that helps improve Google visibility and site speed. It provides vital SEO solutions for stores of all sizes, optimizing key factors in a way that Google prefers for improved rankings. Search Pie is available on Shopify app store and you can optimize your meta title and description on it by following these steps.

  1. In the menu, choose Bulk meta tags in the Seo tags dropdown lists
searchpie meta title
  1. You can choose “Let the app decide option” as it will apply some fields from your Shopify admin to make a new meta title
meta title searchpie
  1. Or you can choose to create your own template and write whatever you want. And it is recommended that the title should be around 10-70 characters by the app!
searchpie seo title
  1. Switch to the Product tab and you can see your products here, kindly choose one to edit!
meta title shopify
  1. Edit your meta title in this meta title box and click Publish!
seo shopify title

You can also do the same with your Collection and Blog Posts!

meta title
meta title

That’s it! It’s very simple, right? Just a few steps and you can have a new meta title.

Wrap up

Overall, writing a good meta title is an important part of on-page SEO and can help you to improve your website’s visibility in search results and attract more traffic.

I wish you the best of luck on your SEO adventure! Additionally, if you use Shopify, you might consider using the SearchPie software to enhance your SEO and swiftly improve your ranks.

shopify seo meta title

Related Articles

Shopify Favicon Mastery: Boost Your Store's Branding
Instant Page in Shopify: A Game Changer for Speed and User Experience
Shopify Collections SEO: Best Practices For Your Store 2023
illustration send mail

Get the latest news and tips from us